OL 7115 Business Studies Notes | 2020-2021 | Sir Sajjad Hyder
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Syllabus: Cambridge OL Business Studies 7115
Syllabus: 2020-2021
Author: Sajjad Hyder (Avalon, Musab School System, LGS, SISA,)
Publisher: Students Resource Airport Road
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Arrangment: Notes according to Cambridge Syllabus Content
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| Book Author |
Sajjad Hyder |
|---|
SECTION 1: UNDERSTANDING BUSINESS ACTIVITY
Chapter 1: Business Activity
Chapter 2: Classification of business activity
Chapter 3: Enterprise, Business Growth and Size
Chapter 4: Types of Business Organisation
Chapter 5: Business Objectives and Stakeholders Objectives
SECTION 2: PEOPLE IN BUSINESS
Chapter 6: Motivating Employees
Chapter 7: Organisation and Management
Chapter 8: Recruitment, Selection and training of Employees:
Chapter 9: Internal and External Communication
SECTION 3: MARKETING
Chapter 10: Marketing, Competition and the Customer:
Chapter 11: Marketing Research
Chapter 12: Marketing Mix (Product)
Chapter 13: Marketing Mix (Price)
Chapter 14: Marketing Mix (Place)
Chapter 15: Marketing Mix (Promotion)
Chapter 16: Technology and the marketing mix
Chapter 17: Marketing Strategy
SECTION 4: OPERATIONAL MANAGEMENT
Chapter 18: Production of goods and services
Chapter 19: Costs and Breakeven
Chapter 20: Achieving quality production
Chapter 21: Location decisions
SECTION 5: FINANCIAL INFORMATION AND DECISIONS
Chapter 22: Business finance: needs and sources
Chapter 23: Cash flow forecasting and working Capital:
Chapter 24: Income Statement
Chapter 25: Statement of financial position/Balance sheet:
Chapter 26: Analysis of accounts
SECTION 6: EXTERNAL INFLUENCES ON BUSINESS ACTIVITY
Chapter 27: Economic issues
Chapter 28: Environmental and ethical issues
Chapter 29: Business and international economy