IGCSE & OL Business Studies Notes | 2023-2025 | Ahsan Naqvi

Section 1: Understanding Business Activity

1. Business Activity
2. Classification of Businesses
3. Enterprise, Business Growth and Size
4. Types of Business Organization
5. Business Objectives and Stakeholder Objectives

Section 2: People in Business

6. Motivating Workers
7. Organization and Management
8. Recruitment, Selection and Training of Workers
9. Internal and External Communication

Section 3: Marketing

10. Marketing, Competition and The Customer
11. Market Research
12. The Marketing Mix: Product
13. The Marketing Mix: Price
14. The Marketing Mix: Place
15. The Marketing Mix: Promotion and Technology in Marketing
16. Marketing Strategy

Section 4: Operations Management

17. Production of Goods and Services
18. Costs, Scale of Production and Break-even Analysis
19. Achieving Quality Production
20. Location Decisions

Section 5: Financial Information and Financial Decisions

21. Business Finance: Needs and Sources
22. Cash Flow Forecasting and Working Capital
23. Income Statements
24. Balance Sheets
25. Analysis of Accounts

Section 6: External Influences on Business Activity

26. Government Economic Objectives and Policies
27. Environmental and Ethical Issues
28. Business and The International Economy